Chaos in the head is reflected in speech and in actions. If we cannot
formulate an idea how can anybody understand us? This concerns not
only personal relationships but the services sector as well.
Let us analyze a specific situation. You need an radio advertisement. It
is not anything exceptional which requires an invention, the
professionals from a production studio can easily do it, just they
need to understand clearly the task.
Just a quotation: "read in the way that gives one the shivers, so that everybody should thrill in anticipation of a miracle". It can be possibly achieved by shifting stress in certain words, for example, not "a looong time ago", but "a long time agooo". Is it a technical task? To my mind, it is rather a flow of consciousness. But we are not going to enjoy Marcel Proust's works, so such an explanation is of no value to us. If it is next to impossible to understand the customer, how can we execute the order fully satisfying the customer? As feelings are very subjective, one can always say that it does not give one the shivers reducing all our efforts to nothing in this way. Thus our experience tells us that such orders can only cause conflicts: there is no way to make people speechless (we have already come across this) on hearing an radio commercial. Wouldn't it be better if the customer put his thoughts in order before making an order?