Video Ads

Paradoxically, the fact is that most of the information perceived by a person visually can dramatically decrease in the absence of a close connection with the audio stream. An excellent confirmation of this is a simple experiment - it is enough to turn off the sound in the next ad unit on television and try to retell the content of the ad in one visual image. You will see how difficult it is. And, exactly the opposite, it is enough for a viewer to hear a familiar audio track from a TV advertisement, and a visual image will appear in memory.