A live-action audio commercial, a staged advertisement and their subtleties

A live-action audio commercial, a staged advertisement and their subtleties

A staged commercial is not always smoothed out and polished, it can be scandalous and provocative. But you can’t please everybody!

A live-action audio commercial, a staged advertisement and their subtleties?

A live-action commercial is probably a boundless field for self-expression both for copywriters, voice talents, sound engineers and for the advertiser himself. It is important to know the principle which governs the production of a commercial. A live-action radio commercial is ambiguous in perception. It is not always smoothed out and polished, it can be scandalous and provocative. It is just humor and unconventional approach that make it noticeable. But there is always a chance that not all end-users may like it. But to please everybody is not our major concern! Our main goal is to touch on the raw, to stir (in the best sense of the word) which cannot be achieved by any story.
Any fresh idea (both its plan and execution) is an asset for any advertising campaign but not every advertiser can bring himself to make such a bold experiment. Most common situation is when all the attempts to create something unusual and striking boil down to a conventional informative commercial because the advertiser or his surroundings do not take such approach seriously. The appropriateness of the idea, good taste, competent execution will help to make the right choice and in the long run to be satisfied with the finished advertising product.

All articles by theme: advertisement, commercial, voice-talent

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