Which weapon is the most effective in fighting the crisis?The preparation of soil started in our first published work devoted to the situation in advertising as a whole and in radio advertising in particular. We have fertilized the soil by active advice on moral fortitude and now let us go into practical details.
What is the first necessity which you cannot do without? It is bread. Our everyday life cannot go on without usual things but the life does not stop here, especially in spring when everything is in bloom. So any kind of advertisement used before preserves its relevance, though its efficiency changes. That is why not to degrade the performance (it is too early to speak of the improvement), you should reconsider your expenditure. Maybe the things which you liked so much in a live-action or voice-overs advertisement: humor, comic elements, smash hit – may appear excessive today.
More appropriate will be a short radio spot. It can be quite informational but less expensive. Besides, if it is short it can be broadcasted more times for the same money.We shall speak of it later.