Corporate video narration. On the other side of the screen
How does the work on the video start? It’s a big project, anyway. It
does not fall to everybody to make a video, though not a feature but
just a corporate video presentation. Or course it is easy to make judgments about the
video sitting in a comfortable armchair and watching it on TV: “This
actor is not well suited for the episode”, “The actors look so
strained”, “They can’t smile naturally”, etc. Such phrases remind me
of a person who knows theoretically how to solve all the problems but
just has no time to do it…
The finished video is the result of several people’s efforts. The project starts in somebody’s head, later takes the form of some preliminary broad-brush plan which results in a script and actors playing their parts and is completed with editing and voice-over jobs. And each stage of making the video is connected with labor contributed by many people. For them the video is like a child raised up and cherished by their efforts while for viewers it is quite different. But the viewers are different too. They can be involved in the subject or be complete outsiders, thus taking the video differently. Those who are interested in the subject will watch it attentively, the competitors will look for some weak points, the workers of the company are sure to take it to heart while the managers will be prepared to eat you alive if they see any neglect. And an ordinary onlooker may pay attention to it only in case it strikes him/her with the quality of narration.
But these details are usually not taken into account. So the work of script writers, voice-talents, director and editors is sure to be appreciated, if only by somebody. By the way, how do you like a recentwork of our voice-talent in a recently staged presentation video? We think that the choice of Maxim Kudriavtsev as a voice talent was successful but your opinion can be different which is also interesting to us. Write your impressions! Sometimes a fresh look can generate a new concept and new ideas.