The word is silver but the silence is gold.
There are certain activities which contradict the proverb, in which silence may damage or even ruin your career. Welcome to TV or radio studio or to any other entertainment. It is here that silence, no matter how important it might seem, always ranks below a spoken word.
Silence may seem so desirable in a noisy street but really deafening if it occurs during the airtime. Besides, it is an open secret that any advertiser wants to use every precious (literally and figuratively) second of his airtime in full. As he has paid for the time he is eager to cram it with all minute details about his company, starting from its background and his price-lists and up to his future plans. In his opinion, each word of the voiceover in advertisement is painted with gold. On the other hand, trying to deliver a lot of information within a short time makes it sound illegible and featureless. And only skilled and experienced voicetalents are equal to such a task because they can highlight certain words with their voices making them sound significant even in the continuous flow of speech. But can you imagine the situation when a long pause, say, for 4 seconds, interrupts the advertisement? Don’t you think that it is sure to attract anybody’s attention? In this case the proverb may be quite right and the silence may really turn golden.
