A song or vocal commercial
Does the recognizability and popularity of the advertisement depend on its category? Will a song commercial help?
A song or vocal commercialA song or vocal commercial is quite popular in radio advertising. But one
must know certain details which can influence substantially your
advertising campaign.
On the one hand, such audio is considered the least informative. But
on the other hand, the tune can get stuck in your head as the only
recollection. But who listens to adverts closely, except for its
makers? As a rule, we listen to it with half an ear. But the music
logo of Coke is remembered and can be reproduced (if there is an ear
for music) by most people. And the goal of advertising is just to make
the trade mark catchy, recognizable and well sold! But this cannot be
achieved any better than with a short but bright resounding vocal
commercial.
As for a song commercial of the verse and chorus type, a lot depends
on the voice and the tune. For example, a well-known hit with changed
words adapted to suit your purposes is an excellent though a bit risky
solution. Why risky? We will speak of it later.
